Portfolio

Here, you will find case studies, reports and assignments from the classes and clubs I have participated in throughout my time at UNC.

This final report was written for my senior capstone course, ‘PR Campaigns’. I, along with six of my classmates, were tasked by our client FOX Sports, to create a strategic press and promotional campaign for FOX College Football that emphasized the use of social influencers. This report is the product of a semester-long process, and includes carefully conducted research, deliverables and the logistics of our campaign event titled ‘Kickoff the Kickoff’.

My fellow Heel and Helmet PR teammates

Above is the final campaign video created for FOX Sports. The video runs through the campaign process, specifics, and how to participate.

Above is the final campaign video my group, ‘Over Under PR’ created to explain the logistics of our campaign ‘Rock the Sock’, and introduces the brands we paired our client with.

In my Sports Communication course, we were tasked with creating a promotional campaign for The Dan LeBatard Show, a sports podcast sponsored by DraftKings. As one of the leading sports betting platforms in the industry, DraftKings has a high following and saw the potential to increase awareness of The Dan LeBatard Show through brand partnerships. The report above, provides an in depth review of our campaign ‘Rock the Sock’ and the research my group conducted.

Prior to creating the ‘Kickoff the Kickoff’ campaign in my capstone class, my group and I did a case study on a topic relevant and related to College Football. The study above dives into the logistics and controversy surrounding UNC football player, Tez Walker’s denial to play his senior season.